Featured
Projects
Customer case studies
FLOOR & DECOR: BECTRAN AND LEVELSET INTEGRATION CASE STUDY
Integrating Bectran with Levelset to Manage High Growth Rate
THE COORDINATING CENTER: CASE STUDY
Paytient Helps Maryland Nonprofit Support the People Behind its Mission
DRY PATROL: CASE STUDY
SKANSKA USA CIVIL: CASE STUDY
PERSHING HEALTH SYSTEM: CASE STUDY
Paytient Helps Health System Lower Barriers to Care and Keep Revenue In-House
RAILWORKS: CASE STUDY
From Manual Chaos to Automated Clarity: SEGLC's Journey with Procore Training Center
Internal content & Strategies
Project overview: Content Strategy for Dorian Data + AI
The Challenge: Dorian Data + AI needed to position its advanced data integration and machine learning solutions for the aviation industry to increase brand awareness and engagement among its target audience.
My Role: Led the development of a comprehensive content strategy, targeting key personas and focusing on the benefits of real-time data analytics and machine learning for aviation operations.
The Solution: Created a content strategy that used targeted messaging and available metrics to deliver high-quality content across multiple channels throughout different buyer journey stages. Emphasized themes like operational efficiency, cost reduction, and enhanced passenger experience.
The Results: Provided a framework and roadmap so that Dorian Data + AI could take the information and increase engagement metrics, improve brand awareness, and generate qualified leads. After 6 months, they achieved higher content interaction rates and boosted lead conversion.
Project overview: Levelset’s "What's New" Release Notes Best Practices
The Challenge: The PMK team needed to establish a consistent and engaging way to communicate product updates to users.
My Role: Crafted a “Best Practices” guide for product and content marketers to improve the effectiveness of "What's New" release notes.
The Solution: Created a comprehensive guide using casual, user-friendly language to highlight benefits and include visuals, such as screenshots and GIFs. This included common pitfalls to avoid.
The Results: A cohesive style, voice, and tone used in every product update or feature release.
Project overview: Levelset Style Guide
The Challenge: Establishing a guide for all employees to reference when writing any customer-facing copy.
My Role: Developed a comprehensive style guide to improve the effectiveness of written communications and content.
The Solution: Created a style guide focused on professional yet friendly language, ensuring clarity and consistency in all written content. The guide includes best practices for formatting, tone, and style, as well as specific guidelines for headings, bullet points, links, product descriptions, blog posts, and more. Emphasis was placed on using clear, concise language and engaging the audience with useful tips and visuals.
The Results: Achieved consistent style, voice, and tone across all Levelset collateral. Reinforced brand identity and ensured effective communication with audiences. Enabled employees to craft content more easily, no matter their department.
Project Overview: Target Audience Definition + Content Strategy for Uc Technology Company
The Challenge: Defining the target audience and developing an effective content strategy to enhance brand visibility and engagement in a competitive market.
My Role: Conducted comprehensive market research to identify and define the target audience segments, and outlined a content strategy tailored to their needs and preferences.
The Solution: Created a detailed strategy that includes personalized messaging, targeted content types, and distribution channels to effectively reach and engage the identified audience segments.
The Results: Provided a clear roadmap for content creation and distribution within this company so that, going forward, it could optimize its content output given its lean team.
messaging projects
Project Overview: Medicare Prescription Payment Plan (M3P) Solution Landing Page
The Challenge: Paytient needed to educate beneficiaries, health plans, and pharmacy benefit managers (PBMs) about the Medicare Prescription Payment Plan (M3P)—a brand-new, highly regulated solution for Part D Medicare beneficiaries.
My Role: Owned audience research and messaging development for M3P and translated complex Medicare regulations and customer pain points into clear, conversion-focused copy. Collaborated on the site's information architecture to create an intuitive user journey.
The Solution: Developed a landing page that clearly communicates what M3P is, its value, and guides visitors from education to product understanding to conversion.
The Results: Educated Medicare Part D plan beneficiaries and guided them to sign up for M3P. Simultaneously positioned Paytient as the trusted M3P partner and go-to source of knowledge.
Project Overview: Levelset Waivers Messaging
The Challenge: Simplifying and streamlining the lien waiver process for construction businesses to ensure faster payments.
My Role: Conducted research and crafted compelling messaging for Levelset's new waivers product, highlighting its features and benefits in a way that spoke to the intended stakeholders.
The Solution: Developed clear, concise messaging that makes a complicated product seem simple.
The Results: The messaging effectively communicated the value of Levelset Waivers, leading to increased interest and adoption of the product among the target audience.
Key Takeaways: Complicated products should never appear as such from the outside looking in. We want our audiences to feel the ease such a product will bring into their lives and businesses from the moment they hear the product name.
PROJECT OVERVIEW: VERTICAL MESSAGING FRAMEWORK FOR AI-POWERED AIRLINE OPERATIONS SOLUTION
The Challenge: Crafting messaging for a new, comprehensive AI-powered solution that allows airlines to promote efficiency, increase customer satisfaction and revenue, and cut costs.
My Role: Researched and defined the target audience, then developed a comprehensive vertical messaging framework to align with the specific needs and pain points of airline stakeholders.
The Solution: Created targeted messaging, including value proposition and pillars, that highlight Dorian Data + AI's capabilities in predictive maintenance, proactive delay management, personalized passenger experiences, and fuel-saving capabilities.
The Results: Provided clear, compelling value propositions that resonate with aviation industry stakeholders (primarily airline decision-makers) and prompt them to act.
Customer-facing Content
Project Overview: Reimagining Levelset's Customer Case Study Program
The Challenge: Levelset's case studies lacked consistency, were time-consuming to produce, and weren't optimized for marketing or sales.
My Role: Identified the need for a scalable case study framework and partnered with the design team to create a reusable template. Led the content strategy, messaging, and narrative structure.
The Solution: Developed a standardized, skimmable template that streamlined production, improved readability, and created more effective marketing and sales assets.
The Results: Reduced production time, improved engagement, and equipped Sales with compelling customer proof to support buying decisions by combining content strategy with UX to drive better business outcomes.
Project Overview: Levelset Blog Post on CEO Joe Ripp
The Challenge: Conveying the importance of Levelset as a piece of the CEO’s growth strategies to provide valuable insights to readers.
My Role: Conducted an interview with Joe Ripp to gather detailed information on his experiences and strategies, then wrote and distributed a well-performing blog based on that interview.
The Solution: Developed a well-structured, engaging blog post that showcases Joe Ripp's growth strategies and use of Levelset, providing actionable insights and advice for other construction business leaders.
The Results: Successfully attracted readership and engagement, helping to establish Levelset as a thought leader in the construction industry and acquire new leads.
Additional Content
