Customer case studies

FLOOR & DECOR: BECTRAN AND LEVELSET INTEGRATION CASE STUDY

Integrating Bectran with Levelset to Manage High Growth Rate

Internal content & Strategies

Project overview: Content  Strategy   for   Dorian   Data   +   AI

The Challenge: Dorian Data + AI needed to position its advanced data integration and machine learning solutions specifically for the aviation industry, aiming to increase brand awareness and engagement among its target audience.

My Role: Led the development and execution of a comprehensive content strategy, targeting key personas and focusing on the benefits of real-time data analytics and machine learning for aviation operations.

The Solution: Created a content strategy that included targeted messaging and the use of educational blogs, webinars, case studies, and more. Emphasized themes such as operational efficiency, cost reduction, and enhanced passenger experience.

The Goals: Successfully increase engagement metrics, improve brand awareness, and generate qualified leads. Achieve higher content interaction rates and boost lead conversion through tailored and strategic content dissemination.

Key Takeaways: Tailored content that addresses specific industry pain points and highlights tangible business outcomes can significantly enhance engagement and drive lead generation. *Dorian Data + AI is an imaginary company.*

Project overview: Levelset’s  "What's  New"   Release   Notes  Best Practices

The Challenge: The PMK team needed to establish a consistent and engaging way to communicate product updates to users

My Role: Crafted a “Best Practices” guide for product and content marketers to improve the effectiveness of "What's New" release notes

The Solution: Create a comprehensive guide focusing on casual, user-friendly language that would highlight benefits and use visuals, such as screenshots and GIFs. This included best practices and common pitfalls to avoid.

The Results: A cohesive style, voice, and tone used in every product update or feature release sent out to users

Project overview: Levelset  Style   Guide

The Challenge: Establishing a guide for all employees to reference when writing any customer-facing copy so that all content would be cohesive

My Role: Developed a comprehensive style guide to improve the effectiveness of written communications and content

The Solution: Create a style guide focused on professional yet friendly language, ensuring clarity and consistency in all written content. The guide includes best practices for formatting, tone, and style, as well as specific guidelines for headings, bullet points, links, product descriptions, blog posts, and more. Emphasis was placed on using clear, concise language and engaging the audience with useful tips and visuals.

The Goals: Achieve consistent style, voice, and tone across all Levelset communications, reinforcing brand identity and ensuring effective communication with the audience

Key Takeaways: Defined writing practices enable employees to easily craft content without questioning what is appropriate for a given brand and/or company. Additionally, content written based on a style guide improves readability and user engagement by maintaining a consistent and professional brand image.

Project Overview: Target Audience Definition + Content Strategy for Uc Technology Company

The Challenge: Defining the target audience and developing an effective content strategy to enhance brand visibility and engagement in a competitive market

My Role: Conducted comprehensive market research to identify and define the target audience segments,and outlined a content strategy tailored to their needs and preferences

The Solution: Create a detailed content strategy that includes personalized messaging, targeted content types, and distribution channels to effectively reach and engage the identified audience segments.

The Goals: Provide a clear roadmap for content creation and distribution. Improved audience engagement and brand recognition within the unified communications technology space.

Key Takeaways: A well-defined target audience and a strategic content plan are crucial for creating relevant and impactful content that resonates with the audience and drives business growth.

messaging projects

PROJECT OVERVIEW: VERTICAL MESSAGING FRAMEWORK FOR AI-POWERED AIRLINE OPERATIONS SOLUTION

The Challenge: Crafting messaging for a new, comprehensive AI-powered solution that allows airlines to promote efficiency, increase customer satisfaction and revenue, and cut costs. 

My Role: Researched and defined the target audience, then developed a comprehensive vertical messaging framework to align with the specific needs and pain points of airline stakeholders

The Solution: Create targeted messaging, including the value proposition and value pillars, that highlight Dorian Data + AI's capabilities in predictive maintenance, proactive delay management, personalized passenger experiences, and fuel-saving capabilities.

The Goals: Provide clear, compelling value propositions that resonate with aviation industry stakeholders (primarily airline decision-makers), leading to improved engagement and interest in Dorian Data + AI solutions.

Key Takeaways: Understanding the specific challenges and needs of the target audience is crucial for developing effective messaging, which, in turn, drives engagement by clearly demonstrating the value of a given product. 

Project  overview:  Product  Page  Copy

The Challenge: Levelset needed compelling and clear product page copy for a new product, Lien Waivers, to communicate its benefits and features to potential users.

My Role: Developed the product page copy, focusing on the ease and efficiency of using Levelset's Lien Waivers tool.

The Solution: Created copy that emphasizes the benefits of managing, customizing, and automating the waiver process, along with detailed explanations of innovative tools and features.

The Goals: Simplify user understanding, increase engagement, and drive demo requests through clear and persuasive content.

Key Takeaways: Well-crafted product page copy is integral to engaging potential customers and must clearly communicate the product's value.

Project Overview: Levelset Waivers Messaging

The Challenge: Simplifying and streamlining the lien waiver process for construction businesses to ensure faster payments.

My Role: Conducted research and refined the target audience to craft compelling messaging for Levelset's new waivers product, highlighting its features and benefits.

The Solution: Developed clear, concise messaging that emphasizes the product’s ability to manage, customize, and automate lien waiver processes, making it easier for users to exchange waivers, request e-signatures, and track documents.

The Results: The messaging effectively communicated the value of Levelset Waivers, leading to increased interest and adoption of the product among the target audience.

Key Takeaways: Well-researched and targeted messaging can significantly enhance product appeal, ensuring potential users understand the benefits and capabilities of the solution, thereby driving engagement and conversions.

Customer-facing Content

Project Overview: Levelset Lien Rights Management One-Pager

The Challenge: Simplifying the complex and stressful process of managing lien rights to ensure faster payments for construction businesses

My Role: Wrote and designed a one-pager to clearly describe the features and benefits of Levelset's flagship product, Lien Rights Management

The Solution: Create an informative and visually appealing one-pager that outlines how the product automates payment document management, facilitates seamless collaboration, and tracks all job-related documents to streamline the lien process.

The Goal: Enhanced understanding and interest in Levelset’s lien rights solution

Key Takeaways: Clear and concise communication of product features and benefits can significantly improve user engagement and product adoption, transforming complex processes into manageable tasks.

Project Overview: Levelset Blog Post on CEO Joe Ripp

The Challenge: Conveying the importance of Levelset as a piece of CEO’s growth strategies to provide valuable insights to readers

My Role: Conducted an interview with Joe Ripp to gather detailed information on his experiences and strategies, then crafted a compelling blog post based on this interview

The Solution: Develop a well-structured and engaging blog post that showcases Joe Ripp's growth strategies and use of Levelset, providing actionable insights and advice for other construction business leaders

The Results: Successfully attracted readership and engagement, helping to establish Levelset as a thought leader in the construction industry and acquire new leads

Additional Content